dv authentic attention snapshot

During my internship at DoubleVerify, I was given the opportunity to design a series of social media posts for the launch of DV Authentic Attention Snapshot. A digital product that allows companies to receive high-level insights into the performance of ad campaigns in order to identify opportunities for improvement. 

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The content was posted to DoubleVerify's LinkedIn profile and was well-received. Through deeper analysis of the performance of these social posts, in collaboration with the Marketing Analytics team, I discovered that GIFs perform better than static images posted to DoubleVerify's LinkedIn. Giving the company an opportunity to leverage this to their advantage.